Do as you would be done by: write as you would wish to read.

• Good experiments should be planned in advance • Planning includes • Generating a firm plausible testable hypothesis • Avoiding confounding factors and other forms of bias • Understanding the “experimental unit” • Understanding the principles of the test you use • Presenting convincing positive and negative results • It helps to have some idea of what the data will be like • If you can first imagine the results, you can then plan the analysis • Above all, show the data: as clearly and simply as possible • Describe the experiment in sufficient detail for others to replicate